TikTok for Business on LinkedIn: TikTok For Business Case Study: K18 Results | TikTok for Business Case… (2024)

FAQs

How has TikTok helped businesses? ›

Viewer-to-customer conversion rates are high. On average, TikTok users spend over 1.5 hours on the app each day. This engagement, in turn, often leads to increased revenue for brands. According to TikTok, 35% of users have bought something they've seen on the platform.

Yes, TikTok can be a great platform for promoting business posts. It has a large and diverse user base, offering the opportunity to reach a wide audience. TikTok's algorithm can help businesses reach potential customers by showing their content to users who are interested in similar products or services.

TikTok offers unique opportunities for businesses to connect with a vast, younger audience, leverage viral potential, and showcase creativity. However, it also comes with limitations such as a younger user base, short attention spans, limited analytics, and brand safety concerns.

SMEs say success on TikTok translates to business growth

72% said TikTok has had a positive impact on their ability to market new products and services, with 70% reporting positive results with growing brand loyalty.

What is TikTok? TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

༚ With a Personal Account, you have access to both Sounds and Commercial Sounds. Business Accounts only have access to Commercial Sounds, which is a library of free sounds so you can use your content for commercial purposes.

On the positive side, TikTok has been found to be effective in improving English-speaking skills and promoting creativity . It provides new opportunities for students to learn English and makes the classroom environment more engaging .

TikTok is good for marketing because it enables brands to get their products or services directly in front of audiences via video content. Video tends to be a more engaging form of media than other ad types.

Is there a downside to TikTok business account? ›

Cons of a TikTok business account

Limited access to sounds: Business accounts only have access to Commercial Sounds. No copyright worries here — these songs and sounds have been pre-cleared for commercial use. Unfortunately, not every trending sound will be part of TikTok's commercial sound library.

Success stories on TikTok are full of the same traits. The businesses and creators authentically engage, stay in their niche, keep on top of trends, make original content, and share regularly. This is how you get your business noticed on TikTok.

Requirements for going Live on TikTok.

First, you must be at least 16 years of age — this is determined by your birthdate when you initially create your TikTok profile — and second, you'll need to have at least 1,000 followers to unlock the capability to go Live.

TikTok business accounts can earn money through various monetization strategies, such as in-app purchases, brand deals, and advertising revenue. However, simply getting many views on TikTok does not directly result in payment.

Small businesses can leverage the platform's reach to showcase their products or services to a broad audience, potentially leading to increased brand awareness and customer acquisition. Engagement and Interaction - TikTok's algorithm prioritizes engaging content.

The largest impact has been seen in the food and beverages sector, the report said, where TikTok contributed $6.4 billion in revenue and created 73,000 jobs in 2023. In all, the report claims the company helped create 224,000 jobs in the sectors featured.

TikTok fuels significant economic growth for more than seven million businesses and the U.S. economy as a whole by helping to support more than $24 billion in gross domestic product (GDP), and more than 224,000 American jobs, delivering a competitive edge to small businesses across the nation.