Are you looking for something innovative beyond the traditional marketing methods for brands?
TikTok Ads Library is what you need. It’s been gaining traction lately as a great tool to drive conversions. Moreover, it lets brands connect with new audiences and drive innovation in advertising campaigns.
In this blog post, we’ll explore the ins and outs of using the power of TikTok Ads Library for businesses of any size.
We’ll discuss why it’s so useful. Moreover, we’ll show you how to get started while sharing tips on creating successful ad campaigns to boost engagement and brand awareness.
Read on as we cover the following:
- What Is TikTok Creative Center?
- Techniques for TikTok Ads Library
- Final Thoughts on TikTok Ads Library
- Frequently Asked Questions on TikTok Ads Library
What Is TikTok Creative Center?
The TikTok Creative Center (a.k.a. TikTok’s ad library) is a resource for businesses and creators who want to advertise on TikTok.
The Ad Library and Top Ads Dashboard are the main parts of the Creative Center.
On this platform, anyone with a TikTok Business Account can access analytics on top-performing:
- ads
- songs
- hashtags
- winning products
- keyword insights
- creative ideas
- marketing tools
- an audio library
Techniques for TikTok Ads Library
If you want to make the most of TikTok Ads Library, these techniques can help you amplify your ads and make them more effective:
Get creative inspiration from top ads.
One of the most beneficial features of the TikTok Creative Center is the ability to view the most successful ads on the platform as they happen.
You can search for best-performing ads and apply filters based on country, industry, and objective, such as video views, product sales, or app installs.
Additionally, you can filter by likes, video length, and posting date.
For example, this is a search for the highest-reaching “Outdoor Equipment and Sports & Equipment” ads in the United States in the last seven days.
And here’s a search of the ads with the most conversions in the United States in the “Large e-commerce platforms” category, posted in the last seven days.
You can find inspiration for your ads by looking at the various filtering options. Check out the top ads and see which ones appeal to you.
Look for popular songs, camera angles, transitions, or filters to incorporate into your ads.
Observe your competitor’s ads
The TikTok Ads Library offers filters to help you easily view the most successful ads in your industry.
With the TikTok Ads Library, you can study the tactics used by professionals and apply them to improve the performance of your ads.
Suppose you own a food business and aim to target US-based accounts for your newly launched product. You can achieve this by using the relevant filters available in the TikTok Ads Library.
Look at the ads that are working in your industry. These ads belong to companies that are competing with you. See what you can learn from them and use them to make successful ads.
Compare your stats to other ads
To evaluate the performance of your ads, use TikTok analytics and compare them with the best-performing ads in your industry and location.
You can hover over any TikTok from the main Ad Library page and clickSee Analyticsfor more details.
Avoid getting too focused on specific metrics, such as the number of likes, when comparing your brand to others.
Keep in mind that ads displayed created by a large brand or a highly popular influencer will typically receive more likes than an ad made by a smaller company or micro-influencer.
The focus should be on engagement rather than the number of likes and comments. It is important to determine the percentage of viewers who interact with your video or make a purchase.
Save the most inspiring ads to a collection
Retrieving TikToks once you’ve passed them while browsing can be challenging.
So, when exploring the TikTok Ads Library and encountering transformative ideas for social media marketing, add the top ads to your Collections.
To save an ad from the TikTok Ads Library to your Collections, follow the steps below:
- Click on the star icon of the video.
- Save the video to a current collection or create a new Collection.
- To find your saved TikTok Ads, go to the profile icon in the top right corner of the Creative Center and click My Collections.
Find sounds for TikTok commercial use
TikTok only permits specific sounds for use in ads by brands, as defined by the platform’s official terms like “marketing, advertising, sponsorships, endorsem*nts or publicity.”
To avoid wasting time, use the Creative Center’s extensive collection of approved songs for commercial use instead of designing an advertisem*nt around an unapproved song.
To access this library, go to the menu at the top of the Creative Center, select Audio Library, and then Music.
Discover trending songs
To see which tunes are the most popular on TikTok. From the main TikTok Creative Center tab and go to Trending and Songs.
It’s important to note that this list includes all trending songs on the platform, including those not approved for commercial use.
You can check out the best songs and those growing significantly and apply filters based on location and time.
Click See Analytics to get more information about each trending song.
You can also find information about the song’s audience range and related interests on the same page. Besides, you can determine which regions the song is most popular in.
If you want to use a trending TikTok song in an ad, you may need more time since the platform doesn’t approve most songs for commercial use.
However, the Trending Songs section is not useless because TikTok provides “similar ready-to-use music” approved for commercial use.
So, while you may not be able to use the exact trending song, you can still find similar music to use in your TikTok ad.
Learn about top keywords
To find popular words on TikTok, use the Ad Library.
Go to the Creative Center’s top menu and choose Inspiration and Keyword Insights. You can filter keywords by region, industry, objective, keyword type, and time frame.
To get more info about each keyword, click “Details.”
To improve your ads, identify the top keywords and try to use them. Consider insights such as examples, usage, click-through rates, and related videos.
Use the best hashtags
The TikTok Creative Center helps you find popular hashtags. Go to Trends in the top menu and click on Hashtags. You can use filters to sort by region, industry, and when someone posted it.
Click on “See Analytics” to get more information about each hashtag. For instance, you can find metrics on #mortalkombat.
The analytics section will tell you how often everybody uses the keyword in a certain area or period.
You can also find out which age group uses the hashtag the most. On the screenshot, you’ll learn that “mortalkombat” is highly popular among Gen Z individuals.
You can also see other topics people who use this hashtag are interested in.
The insights provided by hashtags include regional popularity and recommendations for related hashtags and creators who have also used the same hashtag.
By analyzing this information, you can identify the most effective hashtags for your industry and brand while gaining inspiration from successful creators.
Find top products
In 2023, TikTok added a new part to its Creative Center. The Top Products page lets you find popular items from different countries in different categories and time frames.
The image shows that the app is popular with casual dresses, perfumes, cases, screen protectors, and stickers.
Scroll right to see how many people liked, shared, commented, or saw the product.
You don’t have to make the products that are popular in your area. It would be hard to make them, and they wouldn’t be trendy for some time.
However, you can use this info to decide what advertisem*nt to make.
Click on the Details button on the right side of your screen.
You will see more information about the product, like how often people click on it and the number of individuals buying it. Moreover, you will know the cost of advertising the product.
Hover over the question mark to get more information about a particular metric.
Additionally, in the Audience Insights tab, you can discover more about the audience for a specific product, such as their interests and age range.
Final Thoughts on TikTok Ads Library
It’s evident that TikTok is growing through its constantly expanding library of ads.
The Ads Library offers a unique opportunity to look inside the businesses and organizations using TikTok to promote their products or services. Work with a TikTok ads services provider to get your brand in front of the right people, make a lasting impression, and grow your business.
Frequently Asked Questions on TikTok Ads Library
Is it hard to use the TikTok ads library?
Of course not. TikTok has made the process as simple as possible. Expect a much easier time using the ads library.
Can I use the TikTok Library Ads to run ads on Meta?
You can use TikTok Library Ads for Meta ads. Both kinds of ads use videos. Another good thing is that you don’t have to worry about how often you repeat the same ad with TikTok library ads.
Are the TikTok and Facebook ads libraries different from each other?
There are some differences between Facebook ads and TikTok ads. While most Facebook ads use search copy, TikTok ads prioritize search landing pages, advertisers, and keywords over a copy.
