How to Use TikTok For Business with Wave Wyld | Elizabeth Marberry posted on the topic | LinkedIn (2024)

In this day and age, it seems like everyone wants to fancy themselves a marketing know-it-all. 💡 They open a Facebook page or Instagram account, (irregularly) post a few pieces of content, use all the trending hashtags, maybe create a reel or two, and sit back and expect magic…only to be left holding the bag (or hat, as it were) with not a rabbit or new customer in sight. 👀👀That's because there IS a trick to digital marketing. It requires:✔️creativity✔️consistency✔️strategic planningSometimes brands and businesses get lucky, but more often than not the eye-catching or viral campaigns you see are the result of hours and hours of careful and calculated work.In this episode of 🎧 The Liquid Lunch Project, we sit down with Mike Koehler, the founder of Smirk New Media, Oklahoma City's pioneering digital marketing agency. What started at a table in the back of a Starbucks 🍵 12 years ago has evolved into an award-winning 🏆 agency, boasting an impressive roster of clients (like Sonic Drive-In) and a multi-million dollar revenue stream.As Mike explains it, everyone is competing for attention, and it's up to every business owner to get their story out there and connect with the community. 👋🏼❌ Opting out of the conversation isn't an option. ❌Even if you loathe digital marketing and social media in general, you have little hope of capturing the next generation and securing your share in the market without it. 💰💰💰If you think your business could benefit from a marketing expert like Mike (he gives free consultations!), tune into this episode to learn more about what he does and how he can help.🎧 Catch episode #114 of The Liquid Lunch Project Podcast on Apple Podcasts (link in comments). Or find us on Stitcher, Spotify, Amazon, and YouTube.#podcast #smallbusiness #smallbusinessowners #marketing #marketingexpert #digitalmarketing #ads #advertising #shieldadvisorygroup #theliquidlunchproject

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Hey - growing your podcast and squeezing the lemon out of it to build a brand, get leads, boost authority and build a biz can feel overwhelming. And maybe you've been thinking about paid advertising to jump start your traction, but figure you aren't ready for it. My friend Tori and I are getting together this Wednesday to share our BEST strategies so you get the 911 on..✅ What organic strategies are going to move the needle (without re-inventing the wheel) ✅ How to tap into paid advertising (Facebook, YouTube & Audio Ads) at ANY stage in your podcast without needing 5000 downloads and 5000 dollars.✅How to turn your social media assets into Facebook Ads to double your podcast listens in the first 30 daysBasically the scoop on how to market and leverage your podcast with paid and organic strategies. It'll stream on our FB pages, but head to LinkedIn to watch live and ask questions - Wednesday, October 18th at 1pm PT / 4pm ET. See ya there! #podcasting #podcastgrowth #paidadvertising #contentmarketing https://lnkd.in/g4EhEwvB

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There are several highly-rated podcast promotion services available online. Here are five popular ones:1. Podcorn: Podcorn offers a marketplace where podcasters can connect with sponsors for monetization opportunities. They provide different options for podcast promotion, including featured placements, host read ads, and interview-based sponsorships.2. Chartable: Chartable provides podcast analytics and advertising tools to help podcasters grow their audience. They offer services such as targeted ad campaigns, competitor analysis, and cross-promotion opportunities.3. AdvertiseCast: AdvertiseCast is a platform that connects podcasters with potential advertisers. They offer various advertising options, including dynamically inserted ads and host read endorsem*nts. They also provide campaign tracking and reporting tools.4. Simplecast: Simplecast is a podcast hosting and distribution platform that also offers promotional services. They provide a wide range of features including embeddable players, social sharing tools, and customizable websites to help podcasters reach a larger audience.5. Headliner: Headliner is a video creation platform specifically designed for podcasters. It allows you to create eye-catching video clips to promote your podcast on social media platforms like Instagram, YouTube, and Facebook.It's important to note that the effectiveness of these services may vary depending on your podcast's niche, target audience, and promotional goals. It's always recommended to do thorough research and read reviews before committing to any service to find the best fit for your podcast. #podcast

🎙️🚀 Exciting News! 🚀🎙️Are you a podcast enthusiast, content creator, or someone with a unique story to share? 🎧✨ It's time to amplify your voice and reach a wider audience! Introducing our Podcast Promotion Campaign - an opportunity to showcase your podcast to the world and connect with listeners who resonate with your message. Here’s what you need to know:🔊 Why Podcast Promotion?Podcasts are an incredible medium for storytelling, education, and entertainment. With millions of podcasts out there, it's crucial to stand out and reach your target audience effectively. Our promotion campaign provides a platform to increase visibility, attract new subscribers, and grow your podcast community.🌟 What We Offer:Tailored Promotion Strategy: We craft personalized promotional plans to suit your podcast's goals and audience.Social Media Buzz: Amplify your podcast across various social media platforms to engage with potential listeners.Feature Spotlights: Showcase your podcast on our website, newsletters, and partner platforms to broaden your reach.Collaborative Opportunities: Connect with other podcasters, influencers, and industry experts to expand your network and explore new avenues for collaboration.Analytics & Insights: Track the impact of your promotional efforts with detailed analytics and insights to optimize future strategies.🎯 Who Can Benefit:Whether you're a seasoned podcaster looking to grow your audience or a newcomer eager to share your voice with the world, our promotion campaign is designed for podcasters of all genres and backgrounds. From true crime to comedy, self-help to science, there's a place for every podcast in our vibrant community.📈 Ready to Get Started?Join us on this exciting journey to elevate your podcast and make meaningful connections with listeners who resonate with your content. Simply reach out to us to discuss your podcast and goals, and we'll tailor a promotion strategy specifically for you.💌 Contact Us:Don't miss out on this opportunity to take your podcast to the next level! Send us a message today to learn more about our Podcast Promotion Campaign and kickstart your journey towards podcasting success.Let's amplify your voice and share your story with the world! 🌟🎧 #PodcastPromotion #AmplifyYourVoice #ConnectWithListeners

5 Steps to Optimize Your Instagram Bio 🌟Your Instagram bio is your digital storefront—a powerful tool for attracting and engaging your audience. Follow these 5 steps to make sure your bio is working for you:1. 𝗖𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗖𝗼𝗻𝗰𝗶𝘀𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Your bio should clearly communicate who you are and what you do in a concise manner. Use keywords relevant to your industry to make it easy for people to find you.2. 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 (𝗖𝗧𝗔): Include a strong CTA that tells visitors what you want them to do next—whether it's visiting your website, subscribing to your podcast, or following your page.3. 𝗨𝘀𝗲 𝗼𝗳 𝗘𝗺𝗼𝗷𝗶𝘀 𝗮𝗻𝗱 𝗦𝘆𝗺𝗯𝗼𝗹𝘀: Emojis and symbols can help break up text and make your bio more visually appealing. Use them strategically to highlight key points or add personality to your bio.4. 𝗖𝗹𝗶𝗰𝗸𝗮𝗯𝗹𝗲 𝗟𝗶𝗻𝗸𝘀: Take advantage of the one clickable link in your bio by directing visitors to your website, blog, or latest podcast episode. Use link shorteners like Bitly to track clicks and engagement.5. 𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: Keep your bio fresh and up-to-date with any changes to your brand, business, or offerings. Update your bio regularly to reflect new projects, collaborations, or achievements.Remember, your Instagram bio is often the first impression people have of your brand—make it count! Follow these steps to optimize your bio and make sure it's working hard to attract and engage your audience. 💼🚀#InstagramTips #SocialMediaMarketing #BioOptimization #DigitalMarketingTips

Happy Feel Good Friday 🎉 Exciting news! Our latest "blogcast" gets real with @Kate.Instates, a talented TikTok strategist and content creator from Belarus...In the blogcast, Kate shares her honest advice and insights on creating an effective social media strategy. According to Kate, it's crucial to understand your end goal and create content that aligns with it. By doing so, you can eliminate unnecessary options and achieve your goal faster. We truly hope you get a lot out of it, and have a wonderful weekend! 🌷 #Kahana #fridayvibes #blog #podcast #creatoreconomy #experts

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I’ve been seeing more and more "Podcast Hook Ads" lately Let me break it down for you 👇Let's start with the exact script of the hook ”Gotta be massive cuz I see them all over the place now.” I absolutely love this hook here’s why👇1/ This is a podcast hookI’ve been seeing this hook style a lot now. This is where you’ll start the ad like someone is talking about your product on a podcast. 🥸 Here are some benefits of adding this to your creative brief rotation 👇A) Social proof People will think it's real - people will look at your brand as a big deal B) Organic feel People will think it's an organic post 2/ Another reason I like this hook is the people in itMind Pump Media is the biggest fitness podcast on the internet and fitness individuals are Caldera + Lab demo. (natural targeting) 🎥 Visuals The visuals of this hook when he says’s “all over the place" is KEYCaldera + Lab inserted a bunch of screenshots of press release articles on journalists/media companies talking about their brand.This adds to the social proof of the brand so consumers would know that they're legit. PS (past Rudy): I'm writing this late at night listening to Roberto Carlos not knowing a word he's saying scheduling this post to go live on Tuesday morningAnd now realizing I've spent an hour breaking down a 2-second clip of a video. Wow, I'm a nerd. I intended to break down the whole ad but this post will be too long. So I'll post that in my newsletter The Exit. If you're still reading this I need you to do 2 things 1/ Test this "Podacst Hook"2/ Subscribe to my free newsletter The Exit 👉 Rudy BoatengIf you want unlimited New UGC ads but don't want to pay the upfront cost check below 👇------🎥 If you're a Brand Owner or Agency Owner 👇And you want to produce the best UGC videos in your industry withNO upfront cost, NO monthly retainers, and NO limits to how many videos youget a month, send me a DM#dtcbrands #facebookads #tiktokads

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My notes from a panel I spoke on in December. A ‘Marketing Wrapped’ for the year focusing on 2023 takeaways 🥡 and trends extending into 2024 📈The trends I’m keeping an eye on:A rise in Podcast PR 🎧…the ability to reach your ideal audience whilst they listen to their favourite podcast. Look at the listener reach for your favourite pod, now imagine have a prod or service to sell that was perfect for them and their lifestyle. A great way to unlock reach with paid budget. An Out-of-Phone Boom 📲…being a TikTok partner at the agency we’ve seen first how this is going to be a game changer for brands who want to go that step further with their paid ads. A way to serve you TikTok Ads, without being on the app. Continued boom of Faux-Out-of-Home (FOOH) 🧐…the virality we’ve seen here by mixing realities has left consumers questioning their own reality and logic. “Did North Face reeeeeeally put a jacket on Big Ben?”The theme between them all… people are putting their phones down and consuming what’s around them, and brands are leaning into this. What’s your predictions for 2024 and why? ⬇️#marketingtrends #2024marketingtrends #marketingagency #marketingandadvertising

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I am a professional #podcast promote expert. I am dedicated to helping you increase your podcast visibility and grow your new listener base in the iTunes store.Method I Use:Leveraging social media: Platforms like Facebook, Twitter, Instagram, and LinkedIn. Sharing teasers, snippets, and behind-the-scenes content to engage your audience and generate interest.Utilizing email marketing: Building an email list of your target audience and using it. Sending out regular newsletters with updates, behind-the-scenes content, and links to your latest episodes.Using advertise: Platform like Facebook Ads, Google Ads helping you reach a wider audience.Get from my service:5k+ to 30k+ monthly audiences traffic/downloads with quality active subscribers (depending on your budget, NB: I don't sell downloads, this is organic promotion and estimated traffic)A professional service Real organic engagement Millions of active listeners Growing new audiences Lets work together to promote your podcast and help you achieve your goals.Do you want promote your Apple podcast iTunes store and social media?

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Hot of the press: Yoann Pavy & Jake Mayell invited me on the fastest growing UK growth podcast to talk 𝗠𝗲𝘁𝗮, 𝗦𝗞𝗔𝗡 & 𝗺𝗼𝗿𝗲➡️ Being a Mentor ➡️ Impostor Syndrom➡️ Linkedin as a channel➡️ First-party data for Meta ➡️ Creative Testing on Meta➡️ Media mix & Placemenets…Check out "In Growth We Trust" on your favorite podcast player. 𝗟𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄👇👇👇#facebookads #performancemarketing #growthmarketing #apps ---👋 Hi, I'm Marcus. Follow me + hit the bell 🔔 to excel at Paid Social, Paywall Optimization, ASO & CRO.

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