Ashley Wright on LinkedIn: My secret to launching 100+ successful TikTok ads every… | 41 comments (2024)

The 4 main things that hold brands back from more success on TikTok: 1. They try to do a bit of everything on their accountMost creators will end up with hyper-specific content on their pages - even more specific than most brands - this is the easiest way to grow an account. Once they have an engaged enough audience, they can/ might then try to widen back out a bit more with their personality + other interests.As a brand, you want to consider a similar premise. At a minimum you want to ensure consistency - this could be content consistency, character consistency, or voice consistency.2. They do not create their content for TikTok firstMany brands are still repurposing content from other channels like ads/ editorial, Instagram, or YouTube. Generally, this does not work - some exceptions include really good podcast content. If you are active on TikTok + Instagram, it is better to repurpose TikTok content to Instagram (reels).3. They treat TikTok as an afterthought channelThey are not fully committed to TikTok and they expect outsize results with small inputs. Your content does not deserve to go viral, by contrast, you are competing against professional content creators whose accounts are their full-time job. You need to take TikTok seriously if you want to compete, and you should also prepare to consistently chip away at views, rather than have big view counts to start, or ever.4. They consider the wrong metrics to determine successThe strength and relevance of the community your building content around!Metrics I care about overall likes, overall views, as well as video comments, saves, shares, and likes in proportion to views.Metrics I care less about: followers (it's a bit of a vanity metric and doesn’t equate to health), per video views are important to understand the algorithm but lack of video views does not equal lack of success.

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🚀 TikTok Tips and Tricks 🚀 Make sure your KPIs are in sync with your overarching TikTok strategy. This clever move will help you skillfully monitor your progress along the way. However, here are five important KPIs to focus on:👀 Video Views: This is a fundamental KPI on TikTok. It measures how many times your videos have been viewed. The more views you have, the wider your reach and potential impact.✍ Engagement Rate: Engagement rate takes into account likes, comments, shares, and other interactions with your content. A high engagement rate indicates that your content is resonating with your audience and encouraging them to take action.📈 Follower Growth: The number of followers you gain over a specific period is crucial for measuring your TikTok account's growth and popularity. A steady increase in followers can be a sign of a successful content strategy.📱 Average Watch Time: This KPI measures how long viewers are watching your videos on average. Longer watch times can indicate that your content is engaging and keeping viewers interested.🖱 Click-Through Rate (CTR): If you're promoting products, services, or links in your TikTok videos, CTR is a crucial KPI. It measures the percentage of viewers who clicked on the link or took the desired action after watching your video.Remember that the most important KPIs can vary based on your specific goals. Some TikTok users might prioritize sales or website traffic, while others may focus on brand awareness or engagement. It's essential to align your KPIs with your overall TikTok strategy to track your progress effectively.

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We have been progressively ramping up organic and paid ads with TikTok over the last 12mo. The result has been that TikTok is one of our hero channels driving 1000's of users/day to Checkmate.An interesting perk of scaling with TikTok for Business that not many businesses leverage is the TikTok Creative Challenge for help. This program is FREE, where TikTok helps you create engaging ad scripts that they promote to their creator network. Creators submit content that you are able to run as non-spark ads where TikTok subsidizes the cost of the creator's content.It is a great way to reduce costs for potentially poor UGC content and continuely test and optimize for the best scripts. We run 25-35 videos/mo via the Creative Challenge. The only downside is you cannot repurpose the content beyond paid ads aka you can't post to your organic channel or outside the platform.You can read the TikTok case study here: https://lnkd.in/gYvSE7xQ#tiktok #tiktokstrategy #tiktokmarketing #socialmedia #startup #marketing

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Want to reach millions of potential customers?TikTok Ads is the perfect platform - if you know how to use it.These 8 tips that will take your TikTok Ads from novice to pro in no time1/ Start with Creativity - Don't rush into promotional Ads right away.- Begin by crafting creative, attention-grabbing content.- TikTok is all about fun and originality, so let your creative juices flow first.2/ Test, Tweak, Triumph - Test different ad formats.- Tweak your targeting and budget.- Learn from the results and keep improving. 3/ Keep it Snappy - Short and snappy Ads work wonders.- Capture attention in the first few seconds.- TikTok users love quick and engaging content.4/ Understand TikTok Trends - Stay updated with TikTok trends and challenges. - Align your Ads with what's hot on the platform to maximize engagement.5/ User-Generated Content - Leverage user-generated content to build trust and authenticity. - Encourage your audience to create content related to your brand or product.6/ Harness the Power of Sound - TikTok is sound-centric.- Use catchy music and sounds to enhance your Ads. 7/ Consistency is Key - Consistent posting keeps your brand on your audience's radar. - Regularly update your content to maintain engagement.8/ Call to Action - Invite viewers to take action.- Include clear instructions on what you want them to do.- Make it easy for your audience to engage with your brand. Simple yet highly effective.Is this helpful? Like and repost❤

🚀 Unlock the Power of TikTok 🚀TikTok is a goldmine for content creators and brands, but are you missing out on its true potential? Discover why 99% of TikTok strategies fail and learn how to avoid these pitfalls. Our comprehensive guide reveals the secrets to successful TikTok marketing, helping you skyrocket revenue and elevate your brand's presence. Don't miss this opportunity! #TikTokMarketing #DigitalStrategy #SocialMediaSuccess

Want to reach millions of potential customers?TikTok Ads is the perfect platform - if you know how to use it.These 8 tips that will take your TikTok Ads from novice to pro in no time1/ Start with Creativity - Don't rush into promotional Ads right away.- Begin by crafting creative, attention-grabbing content.- TikTok is all about fun and originality, so let your creative juices flow first.2/ Test, Tweak, Triumph - Test different ad formats.- Tweak your targeting and budget.- Learn from the results and keep improving. 3/ Keep it Snappy - Short and snappy Ads work wonders.- Capture attention in the first few seconds.- TikTok users love quick and engaging content.4/ Understand TikTok Trends - Stay updated with TikTok trends and challenges. - Align your Ads with what's hot on the platform to maximize engagement.5/ User-Generated Content - Leverage user-generated content to build trust and authenticity. - Encourage your audience to create content related to your brand or product.6/ Harness the Power of Sound - TikTok is sound-centric.- Use catchy music and sounds to enhance your Ads. 7/ Consistency is Key - Consistent posting keeps your brand on your audience's radar. - Regularly update your content to maintain engagement.8/ Call to Action - Invite viewers to take action.- Include clear instructions on what you want them to do.- Make it easy for your audience to engage with your brand. Simple yet highly effective.Is this helpful? Like and repost❤

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📣 Tips for Effective TikTok Marketing1. Be Yourself and Have Fun: TikTok thrives on authenticity and fun. Approach the platform with genuine, lighthearted content that showcases your brand's personality.2. Research and Strategize: Study similar brands on TikTok to develop a marketing plan. Stay true to your brand's core messaging while embracing the platform's trends.3. Unique and Engaging Content: Create unique, engaging videos that align with your brand's identity and goals. Your content should resonate with your audience.4. Keep Videos Short and Punchy: While TikTok videos can be up to a minute long, shorter (around 15 seconds) videos tend to perform better. Get to the point quickly.5. Inject Humor and Informality: TikTok users appreciate humor and candidness. Be informal, humorous, and relatable in your videos.6. Add Music and Hashtags: Music enhances engagement, and relevant hashtags increase visibility. Explore trending hashtags using TikTok's Discover page.7. Start with a Trial Run: If new to TikTok, begin with a trial run to understand the platform. Learn from your initial attempts before launching larger campaigns.8. Get in Early: TikTok is rapidly growing, making it essential for businesses to get in early, especially to reach their target audiences effectively.🚀 Ready to explore TikTok's marketing potential? Learn more strategies in our guide:https://lnkd.in/eMW7Fdd5#TikTokMarketing #SocialMediaTips #DigitalMarketing #MrGreat

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Unveiling TikTok’s Newest Features: What You Need to KnowAs one of the most popular social media platforms, TikTok continues to evolve & introduce exciting features that keep users engaged & entertained. Let’s explore some of TikTok’s latest features that have been making waves & discuss how they can benefit content creators, businesses, & users alike.1.Extended Video Length:One of the recent changes on TikTok is the extension of video length to 10 minutes. This expanded duration opens up new creative possibilities for content creators, allowing them to delve deeper into their storytelling & showcase more complex ideas. Businesses can leverage this feature to create in-depth product demos, behind-the-scenes content, or engaging narratives that captivate their audience for a longer duration.2.Enhanced Editing Tools:TikTok has enhanced its editing capabilities, offering a wide range of tools to enhance videos. From filters & effects to text overlays & stickers, these features enable content creators to add flair & personalization to their videos. This opens up new avenues for businesses to promote their brand with visually stunning content, engaging animations, & eye-catching visual effects that leave a lasting impression on viewers.3.Shoppable TikTok:TikTok has introduced an exciting e-commerce feature called “Shoppable TikTok.” This allows businesses to tag products directly in their videos, enabling users to seamlessly purchase items without leaving the app. For businesses, it’s a game-changer, as it reduces friction in the customer journey & boosts conversion rates. Content creators can partner with brands & monetize their influence by featuring shoppable products in their videos.4.TikTok LIVE:TikTok LIVE has gained popularity as a live streaming feature, allowing users & creators to connect with their audience in real-time. It provides an interactive platform for hosting Q&A sessions, live performances, tutorials, & virtual events. This feature presents an excellent opportunity for businesses to engage with their customers, build brand loyalty, & generate excitement around product launches or exclusive offers.5.TikTok Ads Manager:To cater to the growing advertising needs of businesses, TikTok has introduced TikTok Ads Manager, a self-serve advertising platform. It provides comprehensive tools & analytics for businesses to run targeted ad campaigns, reach their desired audience, & measure the effectiveness of their marketing efforts. This feature empowers businesses of all sizes to leverage TikTok’s vast user base & drive meaningful results for their brand.

Attention TikTokers! 🎵Are you ready to unlock the viral potential of your TikTok account? Introducing "TikTok Marketing - Viral Secrets of TikTok," the ultimate guide to taking your TikTok game to the next level and reaching millions of engaged viewers.🚀 Here's why you need to get your hands on this game-changing product:1️⃣ Insider Secrets Revealed: Discover the proven strategies used by top TikTokers to create viral content. From understanding trends to mastering hashtags, this guide will equip you with the knowledge to capture the attention of the TikTok community.2️⃣ Content Optimization: Learn the art of creating captivating videos that keep viewers hooked from start to finish. Unleash your creativity, leverage special effects, and utilize storytelling techniques that resonate with your target audience.3️⃣ Growing Your Fanbase: Gain valuable insights on building a loyal following on TikTok. Discover techniques to engage with your viewers, collaborate with other creators, and cross-promote your content for maximum exposure.4️⃣ Monetization Opportunities: TikTok isn't just about having fun; it can be a lucrative platform too! Explore various monetization strategies, including brand partnerships, sponsored content, and leveraging your TikTok presence to drive traffic to your other ventures.5️⃣ Analytics and Tracking: Dive into the world of TikTok analytics and discover how to leverage data to optimize your performance. Learn to track trends, analyze engagement metrics, and fine-tune your content strategy for ongoing success.🌟 Don't miss out on this incredible opportunity to transform your TikTok presence and become the next big sensation! 🌟To unlock the "TikTok Marketing - Viral Secrets of TikTok" guide and start your journey toward TikTok stardom, click here: https://lnkd.in/g8RxGmAQ.🎉 Get ready to stand out from the crowd, entertain millions, and make your mark on the TikTok universe. Let's go viral together! 🎉#TikTokMarketing #ViralSecrets #TikTokSuccess #TikTokInfluencer

🌟 The Power of TikTok: Unlocking Unparalleled Organic Reach! 🚀Let's talk about the unparalleled organic reach that videos on TikTok can achieve! As a content creator, I have witnessed firsthand the incredible potential that this platform holds in terms of reaching a vast and engaged audience organically.TikTok's algorithm is designed to showcase content to users based on their interests and preferences, offering a unique opportunity to capture attention and connect with viewers on a global scale. The platform's viral nature enables videos to spread like wildfire, reaching far beyond our immediate network and extending our reach to new and diverse audiences.Unlike other social media platforms, TikTok provides a level playing field for creators, regardless of their follower count or existing network. It's a place where creative, entertaining, and informative videos have the chance to shine and captivate the hearts of millions.The beauty of TikTok lies in its ability to inspire and engage viewers through bite-sized, visually appealing content. Whether it's sharing educational tips, showcasing talents, or simply spreading joy, TikTok videos have the power to resonate with people on a deep and meaningful level.As a content creator, I have experienced firsthand the magic of TikTok's organic reach. My videos have gained incredible traction, reaching audiences far beyond my expectations. The platform's algorithm-driven discoverability has allowed me to connect with individuals who share a genuine interest in the topics I cover, fostering a sense of community and sparking conversations.Whether you're a brand, a business, or an individual looking to make an impact, TikTok offers a unique opportunity to expand your reach and connect with an engaged and diverse audience. It's a platform that rewards creativity, authenticity, and relatability, providing a fertile ground for content to flourish and make a lasting impression.So, if you haven't already embraced the power of TikTok, now is the time to explore its potential. Dive into the world of short-form videos, unleash your creativity, and connect with a global community that is hungry for compelling, entertaining, and inspiring content.Let's tap into the unparalleled organic reach that TikTok offers and make our voices heard in this dynamic and vibrant digital landscape.#TikTokPower #OrganicReach #GlobalAudience #ViralContent #DigitalEngagement

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